Spanish kitchenware and tableware meet at Ambiente Trade Fair

The Spanish Exporting Manufacturers Association for the Hospitality Industry (AFEHC) will start its foreign promotion actions for 2024 at Ambiente (International Consumer Goods Trade Fair). The association has organized a group participation of Spanish companies at Ambiente 2024, which will be held on 26-30 January at Messe Frankfurt trade fair centre (Frankfurt, Germany).

For the second consecutive year, Ambiente will be held in parallel with two other trade fairs to form the world’s largest trade fair platform for consumer goods: Christmasworld, the trade fair for festive decorations, and Creativeworld, which focuses on hobbies, crafts and the creative arts.

The Ambiente exhibition will be divided into four areas: Dining (tableware and kitchenware with a pavilion for the Horeca segment and the contract industry), Living (interior design, furniture and decoration), Giving (gift items) and Working (office supplies). With its Dining area, the trade fair is the world’s leading trade fair for tableware and kitchenware products.

Nine companies in the Spanish group participation in Ambiente

As part of the fifth group participation organized by AFEHC at Ambiente, nine Spanish companies will exhibit their new kitchenware and tableware products for the hospitality and catering industry at the fair under the umbrella of the Horeca Equipment from Spain sector brand. The nine companies are Arcos, Comas, Durplastics, Denox (Famesa), Fervik, García de Pou, Lacor, Pujadas and Vicrila.

This group participation of Spanish companies at the Ambiente trade show is included in the “Industry Plan for International Promotion of Equipment for the Restaurant and Catering Industry 2024”, designed by AFEHC in collaboration with ICEX Spain Trade and Investment. As part of its promotional activities to raise awareness about the products of Spanish companies at the fair, AFEHC implemented an email campaign aimed at potential buyers.

In addition to the Spanish group participation, the AFEHC member company Garcima will also be exhibiting at Ambiente.

Industry Plan for International Promotion of Equipment for the Restaurant and Catering Industry 2024

This first foreign promotion action of the year will be followed by Spanish group participations organized by AFEHC with the support of ICEX Spain Trade and Investment at the NRA trade fair (Chicago, United States), on 18-21 May; EquipHotel (Paris, France), on 3-7 November, and GulfHost (Dubai, United Arab Emirates), on 5-7 November.

Two trade missions are included in the industry plan for international promotion. The first is scheduled for September as a direct trade mission to Senegal and Cape Verde. The second will consist of a reverse trade mission of specifiers from the hospitality equipment sector in Mexico to GUEXT (International Exhibition of Suppliers and Services for the Hospitality Industry), a new trade fair in Spain organized by IFEMA MADRID and the Spanish Federation of Associations of Manufacturers of Hospitality and Catering Equipment (FELAC), whose first edition will be held from 18 to 21 October 2024 in Madrid.