Spanish Horeca Equipment Industry Presents Its Innovations at NRA Show in Chicago

The Spanish Exporting Manufacturers Association for the Hospitality Industry (AFEHC) is organizing the twenty-third group participation of Spanish companies at the National Restaurant Association’s NRA Show, held on May 18 to 21 at Chicago’s McCormick Place.

As a showcase for innovation and trends in foodservice and hospitality equipment, the show is managed by event organizer Informa Connect in partnership with the National Restaurant Association, which represents the US restaurant industry.

The eight manufacturers taking part in the Spanish group participation at the NRA Show will present their latest developments under the umbrella brand Horeca Equipment from Spain, created by AFEHC for international promotion of Spanish manufacturers of equipment for the hotel, restaurant and catering industry.

The Spanish group will be made up of Araven, García de Pou, Gesame, Infrico, ITV Ice Makers, Mibrasa, Onnera Group and Sammic.

This group participation of Spanish companies at the NRA Show is included in the Industry Plan for International Promotion of Equipment for the Restaurant and Catering Industry 2024, drawn up by AFEHC in collaboration with ICEX Spain Trade and Investment.

The United States, the main non-European export destination for the Spanish hospitality equipment industry, is a market in the AFEHC association’s annual program of foreign promotional activities.

The promotional activities carried out by AFEHC to publicize the products of the Spanish companies at the show include an email marketing campaign targeting pre-registered visitors to the event from the United States, Canada, Mexico, Colombia, Peru and Chile.