Direct trade missions
AFEHC coordinates business trips by Spanish companies to countries where Spain has Economic and Commercial Offices, which are authorized to prepare work agendas for visiting companies. These work agendas include visits and meetings with potential buyers and specifiers on the target market.
The aim of direct trade missions is for industry companies to explore the business opportunities that different markets have to offer.
These missions are tools for international promotion that are highly useful to both companies trying to export to a country for the first time and firms that know the market well, but want to strengthen their commercial relations in the country. The reason is that direct trade missions enable companies to perform quick market prospecting and also meet a number of potential customers.
La participación en estas misiones comerciales recibe también apoyo económico de ICEX España Exportación e Inversiones, que se concreta en una bolsa de viaje y un descuento en el coste de las agendas de trabajo.ICEX Spain Trade and Investment also provides financial support for these trade missions in the form of travel grants and discounts on the cost of work agendas.
Reverse trade missions
Unlike direct trade missions, reverse missions involve an invitation to foreign companies in order to promote trade relations in Spain. These missions are organized by selecting potential buyers in different markets considered of interest for the industry.
The reverse trade missions organized by AFEHC are generally held within the framework of the Hostelco: The International Restaurant, Hotel and Community Equipment Exhibition to enable foreign buyers to visit many different companies in a short amount of time.